—Robotic Assembly Line Creates Safe Every 90 Seconds

PAYSON, UT, May 15, 2012—Liberty Safe, the world’s leading manufacturer of high quality home and office gun storage safes, completed testing its new $10 million fully-computerized production facility in May 2012, doubling its output to more than 700 safes a day.

“We’re investing in the future to meet customer’s highest expectations,” said Kim Waddoups, the newly appointed President of Liberty Safe Inc. “Leading the industry in technology and innovation, and offering products of the highest quality, is why more than 1.5 million customers have been choosing Liberty since 1988,” Waddoups said.

Steve Allred, Liberty’s Senior VP, Chief Operating Officer, said the automated line has created new jobs. “The new facility will add more than 100 new employees at Liberty,” Allred said, “It shows that America can compete with anybody—and with better products made in the USA.”

The new production line was in the planning and design stage for more than 2 years, and was built and tested in Michigan in 2011. It was relocated to Payson and reassembled this past spring.

Buddy O’Neal, Director of Engineering, says the 12-stage line handles the most critical production parts of the safe. “It does all the heavy lifting and time-consuming bending and welding to produce the most accurate, high quality safes on the market,” O’Neal said. “It automatically cuts lengths of heavy gauge steel for the specific model we’re building. Lasers and CNC machines take over to do the notching and cutting of each door and body while robotic arms hold and weld the joints. The automated powder-coating paint process finishes each safe in preparation for final assembly, producing a new safe every 90 seconds. Detroit couldn’t do it any better,” he said.

Jamey Skousen, Director of Marketing, says Liberty’s leadership, sales, and market forces have created a surge in popularity in home and gun safes over the past five years, and the new production line will meet that demand even better.

“Safes are a phenomenon of current national and world trends,” Skousen said. “We’re investing to meet those market demands. Add a shaky economy, falling dollar, potential inflation, and increasing crime and you get homeowners wanting to protect their valuables closer to home and not at the bank. It’s resonated across the country. To satisfy that demand, we made an investment in modern technology—coupled with American ingenuity and a skilled workforce and dealer network—to make it all work. That’s why we remain the leading manufacturer of home, office and gun safes in the world.”

Liberty Safe produces 24 different models of safes in a dozen different colors, with a capacity of up to 64 long guns, and 2-1/2 hour fire protection. The company is supported by America’s largest chain of 350 independent dealers nationwide and 4,000 other retail outlets worldwide.
For more information, see libertysafe.com, or contact Jamey Skousen, Director of Marketing, at 1.866.537.0165, ext 218.

Liberty Safe, the best-built safes on the planet.
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Sometimes the simplest solutions are the best solutions.

On March 16, 2012, burglars casing out a ritzy neighborhood in Hancock Park in Los Angeles California struck gold—literally. They waited until the homeowners were gone and broke a glass door to gain entry.

Upstairs they found an unsecured off-brand safe tucked away in a walk-in closet. Using a throw rug, they slid the safe across the floor to the stairs, down a flight, and then out the door. Police responded to the security alarm and discovered the burglary. Unfortunately, they didn’t arrive before the burglars had packed up and left. Inside the safe was $10 million in cash, jewelry and valuables. (See Associated Press, April 3, 2012, “Safe containing $10 million stolen from LA home”)

For $19, Liberty could have prevented that fast smash and grab, or at a bare minimum, could have bought more time until the police arrived. It’s a simple but brilliant idea called our Anchoring Kit. At the bottom of each Liberty safe are pre-dilled holes whereby owners may bolt their safes securely to the floor to prevent exactly this kind of haul-away theft. The kit contains two anchoring bolts for cement floors and two for wooden floors. Check with your dealer or local professional—many will make this additional installation for you for only a small charge. Or, do it yourself. Either way, it could save you ten million bucks.

A $19 anchoring kit by Liberty could have saved this homeowner $10 million.

Liberty Safe—the best built safes on the planet, and everything you need to keep it that way.

The FBI couldn’t believe the numbers.

After all the data finally came in, last year (2011) proved to be a record-breaker with more than 16.3 million gun sales, a giant leap of 2 million over the year before (2010).

Sixteen million. Now, that’s a lot of guns.

Why the surge? Some said it was politics. They said the fear of reelection of the current administration will bring private gun ownership under renewed attack. Others laughed that away, pointing to recent Supreme Court decisions supporting second amendment rights as an individual right. But there is no denying it—over the past 18 months, sales of gun and ammunition surged so high there were shortages of both in several parts of the country.

Regardless of the reasons for the rising interest, millions of new gun owners in America need a secure place to store and protect their purchases. And that’s where Liberty Safe saves the day.

Sales of Liberty safes have also been surging over the past two years. Today we’re manufacturing almost 300 safes a day, and we just invested in a multi-million dollar state-of-the-art facility to do even more. Why? Because we delight in serving our customers.

Get your copy of Liberty Safe’s new 2012 catalog FREE in the mail or view it online!

For example, take a look at this year’s 2012 catalog (click here) for a sampling.

· New Clearview™ lightsin the Lincoln, Presidential and National Security safes. These LED lights are bright and stay cool during operation. Better yet, we installed them on both sides of the interior for the best in lighting valuables. Auto on/off motion sensor makes for easy convenience.

· Expanded Accessories and Options! If you have an older safe and you want to add the new Clearview™ lights, now you can. Available in 5 wand light sticks for 60″ tall safes and 6 wands for 72″ tall safes.

· Liberty has teamed up with Gun Storage Solutions to provide a variety of storage solutions for long guns and hand guns. Saves up to 50% of the spacing in your safe by utilizing unused spaces in your safe.

· New portable COOLPOCKET™ keeps valuables and papers cooler during a fire when kept inside a fire safe.

· After market ACCESSORY DOOR PANELS are a great way to organize your safe and free up shelf space. If your safe has a standard 5/8″ door panel, Liberty has an easy to install door panel that holds handguns, jewelry and a COOL POCKET to keep papers cooler during a fire. Your valuables never had it so good. Protect them in a Liberty Safe—The best built safes on the planet.

Put light where ever you need it—right inside the door …

Rifle rods keep your long guns upright and organized, letting you store more and protect more.

Add precious extra time of protection to your valuable and papers during the heat of a fire with CoolPocket thermal containers.

If you choose to pickup and install your new Liberty safe yourself, be sure to transport it in a truck, with the safe on its side as shown, and then rope it down so it won't shift or move about.

In that never ending debate about which super hero could best deliver a Liberty Safe—either Superman or Batman—we at Liberty Safe are putting our money on Batman. Here’s why.

Batman earned his wings, so to say, with skill, training, hard work and creativity. He knows gravity, he knows human capacity, he’s smart and he’s clever. He worked his way to superhero excellence.

Superman got all of his superhero advantages just by landing here from another planet. And being outside the reach of krypton and his native sun, gravity doesn’t work on him like it works on the rest of us. He may be able to see inside a Liberty safe with his X-ray vision, but would he realize that he could be spoiling any rolls of undeveloped film at the same time? We think Batman would know about film.

While it is true Superman could simply deliver a Liberty safe to any home anywhere in just a matter of minutes, the risk is what if there happened to be some kryptonite near by, would he suddenly just drop your new investment right through the floor?

These are the kinds of concerns that tend to give Batman the upper hand in this debate.

Batman would recognize the futility of spending his valuable Bat-time doing installation and risking a Bat-hernia. It seems clear he’d go ahead and pick up his Bat-phone and call his certified Liberty dealer to do the job.

Liberty safe dealers may not be Supermen, but they are Batmen—they do amazing things, they are friendly and helpful, they understand gravity, and they even have a utility belt (but no cool car—they have to drive a truck).

We appreciate the fact that there are occasions when a Liberty safe customer wishes to be a Batman and pickup and install their own safes. For those entrepreneurial do-it-yourselfers, may we suggest some precautions and safety tips?

If you want to save a little money by doing the heavy lifting yourself, you take upon yourself some liabilities that may not be worth the few dollars for delivery. If that’s okay with you, then please use a full-sized truck. Bring plenty of help because the safes are very heavy. Do not remove the cardboard box during transport.

If the tailgate can be removed, please remove it before loading the safe to minimize damage to your truck.

To load, have the safe on the same ground level as the truck. Position the safe about a foot away from the truck with the side or back facing towards the truck. Tip the safe until it makes contact with the truck at the safe’s halfway mark. Lift and slide the safe into the pickup truck. Make sure you tie the safe securely so it doesn’t slide out when stepping on the gas or going uphill.

Do not transport the safe upright in a pickup truck, or on top of platforms. One quick turn and an upright safe can topple over onto someone else’s car, truck or lane.

With your safe securely and properly stowed in your truck, safety flags if it hangs out too far from the back, then you are cleared to journey home. As you pull out of the lot with the best built safe in America safely tied to your truck, just know that from that point forward, you’re on your own, Batman.

AFTERMATH: Picture here, the valuables placed inside a Liberty Safe. Without the protection of the world's best-built safe, these irreplacable itms would have been reduced to mere ashes---and a sad memory.

The fire was so hot it melted the car tires.

A homeowner from Bakersfield, California could not believe his eyes when he discovered his 12 cubic foot Home Safe by Liberty performed as promised in an unusually intense fire.

The fire started in the garage and spread fast because of stored flammables. Even the tires on the car melted away. The fire burned hotter and bigger than most house fires, yet his Liberty safe protected his valuables and documents. Everything was intact.

After the fire, a Liberty Safe gave a glimmer of hope.

As with all Liberty customers covered byour industry-leading lifetime warranty, this homeowner will be thrilled with the news that his damaged safe will be replaced with a brand new safe FREE of CHARGE.

The agony and the ecstasy---from amidst the ashes a Liberty Safe emerges safe and strong. Shown here, the emptied safe after the owner removed the contents.

1. Gain some weight. (Need to put more stuff inside.)

2. Don’t move around. (Now that it’s bolted to the floor, leave it be and call it good.)

3. Make More Excuses. (“I’m not fat, that’s my fireproofing” … “I don’t gossip, I keep my door shut” … “What goes in a Liberty stays in a Liberty” … “I’d never snitch your donut, but I like the dough.”)

4. Don’t socialize. (Keep the combination safe in the Combo Vault© so nobody else knows it.)

5. Spend more time with family. (Give others in family some shelf space for critical storage.)

6. Save money. (Build up the emergency supply of cash and coins.)

7. Reduce stress. (Fill the insides, keep it locked, enjoy year-round peace of mind.)

8. Get organized. (De-junk those papers you piled in the safe last spring, put all the guns on a new gun hanger, put the DVDs in a new Media Vault, install a new wand light to see even more.)

9. Look pretty. (Nobody has a paint finish like a Liberty.)

10. Keep bragging. (It’s hard being the World’s Best, but somebody’s safe has to do it.)

When does the average thief break into a home for cash, guns or drugs? Not in the dark of night like it was in the good old days. The typical time for home invasion across the U.S. is between 10 a.m. and 2 p.m., when most people are away at work, at school, and on errands.

The stall time is pretty fast, too—less than 10 minutes on average for thieves to be in and out. Some have cased their targets so well they know how many minutes they have—even with alarms and security auto-dialers sending out the alert.

Confronting a Liberty safe, a would-be thief faces the old joke: “Where does an 800-pound gorilla sleep?”  Answer: “Any place he wants.”

Liberty Safe does not put a medical warning sticker on its safes, a caution to help thieves avoid painful hernias. It’s one of those “could I be any dumber?” issues that frequently erupt in the worst possible ways.

Moving any one of our “800 pound gorillas” is an exercise in futility (The Man from Liberty is just speaking metaphorically here—they are neither 800 pounds nor gorillas, although he tried to move one and it might as well have been bolted to the floor (turns out it WAS)).

That’s why Liberty’s safe installers come to you fully prepared to use Newton’s laws of physics, Archimedes principles of leverage, and Liberty’s requirements of safety to install or reinstall your Liberty safe.

Whether you want your safe upstairs, downstairs, or on the main floor, Liberty dealers offer the best in custom in-home delivery, service and installation. They don’t send the “temp guys” for this job. Professionals who are certified bring floor coverings and the necessary equipment to safely put your investment right where you want it. And if you move, don’t move it yourself—call, and your dealer will be happy to help—because quality safes don’t sleep-walk at night, they don’t go for strolls in the afternoon—they stay exactly where you put them.

Liberty Safe—makers of the best-built safes on the planet.

Ever forget your combination, especially when you’re in a hurry? Chances are you have—to your gym locker, your bicycle, your briefcase, maybe even your brand new Liberty safe.

And doesn’t the forgetfulness always get worse depending on the emergency, like some kind of instant Brain Clog-itis? Is it an evil mental conspiracy, like the universe punishing you for making fun of your 9th grade Algebra teacher, or that kid who understood chemistry class? The answer is yes. The universe is angry, and you must pay.

But do not fear, Liberty safe is here.

We call it the COMBO VAULT, a place online to keep your combination for fast, secure access by way of the Internet. (To learn more, CLICK HERE.)

Everything you need is right there—encrypted, accessible, protected. Punch in your user name, your password, and you’re good to go. Is it safe? Yes. Even our programmers can’t get it. And if the universe comes after you with more Brain Clog-itis, we’ve got your back—and your memory.

But remember: the universe is really sneaky, so keep track of that password!

Liberty Safe—makers of the best built safes on the planet

From all 300 of us here at Liberty Safe, may we offer a big rebate “thank you” worth up to $250 to all of our American heroes in uniform?

From the cop who keeps our neighborhoods safe at night, to the EMTs who saved grandpa after his heart attack, to the soldiers two oceans away fighting terror, to the fire fighter pulling people to safety-and to all of those in-between, our profound gratitude.

We know that behind the lights and sirens and armor and backpacks and sacrifice there live men and women, mothers and fathers, wives and husbands who choose to serve our great cause of freedom-and risk their lives for it each and every day.

To you in uniform,both active and retired, Liberty wants to thank you with a rebate of up to $250 off the purchase of any Liberty safe. It’s our way of supporting what you do and giving back a token of our appreciation. And the answer to that unspoken question is No, we don’t raise prices to compensate for the rebate.

This image is from our website, acknowledging all American heroes in uniform, and extending a thank you from Liberty Safe in the form of a cash rebate.

It’s a gift, as pure and simple as that.

If you have worn the uniform to serve our communities or nation, if you’re still active or long since retired, please click here to access the rebate form to see if you qualify. And when your rebate check arrives in the mail, please know it’s a Thank You card from all of us here at Liberty Safe. We know who the American heroes are, no matter what uniform you wear. Liberty Safe— keeping liberty safe with the best built safes on the planet.

The best gun in the world was made in the U.S.A.

It wasn’t a mass produced precision instrument machined to a thousandths of an inch, nor laser-cut engineered, nor microscopically grooved according to velocity physics. Nor was its stock fabricated out of carbon fiber composite from the finest shock-tested synthetics lately invented.

The best gun in the world was much simpler than that. Here’s how John Dillin described it:

What rifle was this? The Kentucky Long Rifle, described by John Dillin in 1740, a gun more accurate at 300 yards than the standard European smooth-bore musket at 100 yards, and three times as deadly. And it helped America win its freedom.

Two Classic frontier rifles. The one on top is percussion while the one on the bottom is flintlock. (Photo by 19th Century Firearms)

Several of these masterpieces from early American history survive to this day. And there’s only one place to keep such treasures: In a safe from Liberty Safe.

With the highest quality manufacturing techniques and materials available, fire resistance up to 2.5 hours, and the best theft-resistant steel and door on the market, Liberty safes have been keeping treasures like the Kentucky Long Rifle safe since 1988.

Recent proof comes from John Best, Hot Springs, Arkansas, whose house burned down in 2010. For his amazing story of how his Liberty safe protected his extensive gun collection, click here. It’s another reason why “Made in the U.S.A.” means the best money can buy—and more.