Security and Privacy

Last Updated: April 25, 2026

Liberty Safe and Security Products, Inc., a Utah corporation (“us”, “our”, or “we”), is committed to transparency and the security of your (“you” or “your”) personal information is very important to us. We want you to understand how we collect, use, share and protect your personal information, as well as how you can manage the personal information we collect. This Privacy Policy applies to your interactions with us and your use of our website (https://www.libertysafe.com/) (our “Website”) and products, services, and features, either online or offline (collectively, including the Website, the “Services”).

By using our Services, you are acknowledging the terms of this Privacy Policy and our Terms of Use. If you do not agree to the terms of this Privacy Policy, please do not use our Services. If you do not understand, or if you have questions about, this Privacy Policy, please contact us before using or continuing to use, our Services.

We reserve the right to change our Privacy Policy from time to time by posting the changes here. If we choose to amend this Privacy Policy, we will revise the Last Updated date at the top of this Privacy Policy when we post the updated version. Your use of our Services after we have informed you in one of these ways that we made changes to our Privacy Policy will mean that you have accepted those changes. If we make any significant change to this Privacy Policy, we will post notice of the change on our Website.

What Personal Information We Collect

Personal information includes all information that relates to you or which are opinions which are opinions about you personally and either identifies or may be used to identify you personally (collectively, “personal information”). We may collect the following types of personal information from you depending upon the device you are using and how you interact with us or interact with our Services, such as your:

  • Personal contact information, which may include name, mailing address, email address, phone number, date of birth, and other contact information.
  • Device information, which may include IP address, browser type and version, browser plug-in types and versions, operating system and platform, device type and device identifiers.
  • Billing information, which may include name, billing address, email address, credit card number, and banking information.

We may also ask for personal information when you contact our Customer Service. This will allow us to protect your confidentiality by verifying your identity.

You can always refuse to provide your information, except that it may prevent you from engaging in our Services or receiving responses to your inquiries or other information of interest.

How We Collect Information

We need to collect personal information from you in order to provide you with our Services, as well as to improve your experience. You may provide us with personal information in several ways, including, for example when you:

  • visit our website or use our Services;
  • create an account;
  • make a purchase;
  • ask for support or other assistance; or
  • interact with us in any other way, online or offline, including through our Services.

When you make order a safe we collect your name, your billing address and phone number. We collect this information in order submit your order to an authorized Liberty dealer close to you.

Cookies and Other Computer Information

Like many websites and apps, we use “cookies”, which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences and actions, including how you use the website. The purpose of the cookie is to identify you with your shopping basket. We use this information for analytics purposes which allows us to improve your browsing experience. The information we collect through these technologies will also be used to manage your session. Out of these cookies, the cookies that are categorized as “necessary” are stored on your browser as they are essential for the working of basic functionalities of the website. These necessary cookies cannot be disabled. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. We may use essential cookies (necessary for basic website functionality), preference cookies (to remember your settings), and analytics cookies (to understand how you use our Services) on our Website.

Cookie Opt-Out

You can set your browser or device to refuse all cookies or to indicate when a cookie is being sent. If you delete your cookies, if you opt-out from cookies, or if you set your browser or device to decline these technologies, some Services may not function properly. Our Services do not currently change the way they operate upon detection of a Do Not Track or similar signal. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

Offline Interactions and Other Sources

We also may collect personal information from other sources (such as our partners or third party providers) or from our offline interactions with you to, among other things, enable us to verify or update information contained in our records and to better customize the Services for you.

How We Use Your Personal Information

Information we collect on our Website may be used to enhance your shopping experience in the following ways:

  • provide you with our Services;
  • respond to your customer-service inquiries or requests;
  • communicate special offers and featured items to you, if you choose to receive such notices;
  • find and stock the products you want;
  • customize your shopping experience;
  • define your safe order for an authorized Liberty dealer;
  • ensure our systems and premises are secure;
  • develop and manage relationships with our business partners;
  • operate tools and suppressors to exclude individuals from direct marketing after unsubscribing;
  • respond to legally binding requests from law enforcement, regulatory authorities, or other third parties;
  • prevent, detect, or investigate unauthorized use of our Services and ensure compliance with the law and our policies;
  • defend, protect or enforce our rights or applicable terms of service or to fulfill our legal or contractual obligations;
  • manage any dispute and accidents and take legal or other professional advice;
  • to prevent fraud or the recurrence of fraud;
  • assist in the event of an emergency; 
  • comply with applicable law; and/or
  • any other purpose with your consent.

We may retain personal information for as long as we have a business need to do so, including, for backup, archival, accounting, and/or audit purposes.

Social Media Integration

Our Services may, from time to time, contain links to and from social media platforms. You may choose to connect to us through a social media platform, such as Instagram, YouTube, X, TikTok, Facebook, LinkedIn, and when you do, we may collect additional information from you, such as your screen names, profile picture, contact information, contact list, and the profile pictures of your contacts, through the social media platform. Please be advised that social media platforms may also collect information from you. When you click on a social plug-in, such as Instagram’s “Like” button or LinkedIn’s “Post” button, that particular social network’s plugin will be activated and your browser will directly connect to that provider’s servers. We do not have control over the collection, use and sharing practices of social media platforms and encourage you to review their usage and disclosure policies and practices, including the data security practices, before using the social media platforms.

Third-Party Links

Our Services may contain links to third-party websites, which are not owned or operated by us. We provide such links only as a convenience, and the inclusion of a link on our Services does not imply endorsement of the linked site by us. If you provide any information through any such third-party site, your transaction will occur on such third party’s site (not our Website) and the information you provide will be collected by, and controlled by the privacy policy of, that third party. We are not responsible for the privacy practices or the content of such third-party sites, including such sites’ use of any information that you provide to them. We strongly encourage you to become familiar with the privacy practices of those sites before providing any information to them.

When and With Whom We Share Your Personal Information

We never sell or rent your personal information to any third parties under any circumstances. We may contract with third-party service providers to collect or process your information under our instruction. These third-party service providers are bound by contractual obligations to keep information confidential and use it only for the purposes for which it was disclosed to them. These third-party service providers may include those fulfilling customer orders; offering certain products and services in connection with our Website; providing mechanisms for us to communicate with our customers; providing customer service; enhancing and improving customers' shopping experience; enabling access to our partners' sites; providing a personalized shopping experience; and completing credit card transactions.

Aside from the purposes described above, we will never share your personal information with any other third parties unless we have your express permission or under special circumstances, such as when we believe in good faith that the disclosure is required by law. We may share aggregated demographic and statistical information with our partners. This is not linked to any personal information that can identify any individual person.

We may also transfer or assign personal information to third parties as a result of, or in connection with, a sale, merger, consolidation, change in control, transfer of assets, bankruptcy, reorganization, or liquidation. If we are involved in defending a legal claim, we may disclose information about you that is relevant to the claim to third parties as a result of, or in connection with, the associated legal proceedings.

How We Protect Information

We are dedicated to ensuring the security of your personal information. We use physical, electronic, and administrative security measures appropriate to the risks and sensitivity of the personal information we collect. We aim to provide secure transmission of your personal information from your devices to our servers. We have processes to store personal information that we have collected in secure operating environments. Our security procedures mean that we may occasionally request proof of identity before we disclose your personal information to you. We try our best to safeguard personal information once we receive it, but please understand that no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. If you suspect an unauthorized use or security breach of your personal information, please contact us immediately.

Children’s Privacy

Our Services are not for children or those under the age of 18. We do not knowingly collect personal information from children or other persons who are under 18 years of age. Individuals who are children or those under the age of 18 should not attempt to provide us with any personal information. If you think we have received personal information from children or those under the age of 18, please contact us immediately.

Your Choices

You control the information that you have provided to us by way of the Services. You may choose not to provide information through our Services. We offer you certain choices in connection with our Services, including:

Updating / correcting your personal information

The accuracy of the personal information we have about you is very important. To submit a request to update or correct your information, please contact us using the information below. If you have created an account with us, you may log in to your account to correct or delete your information, or to delete your account entirely. If you need assistance with any of the foregoing, please contact us using the information below.

Email Communications / Direct Marketing

You may have the opportunity to receive certain communications from us related to our Services. If you provide us with your email address in order to receive communications, you can opt-out of marketing emails at any time by following the instructions at the bottom of our emails and adjusting your email preferences. Please note that certain emails may be necessary for the operation of our Services. You will continue to receive these necessary emails, if lawful and appropriate, even if you unsubscribe from our optional marketing communications.

Cookies / Beacons

If you wish to minimize information collected by cookies or beacons, you can adjust the settings of your device or browser. You can also set your device or browser to automatically reject any cookies. You may also be able to install plug-ins and add-ins that serve similar functions. However, please be aware that some Services may not work properly if you reject cookies. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests. For more information about how our Services use cookies, please see our Cookie section above.

Network Advertising Initiative

Certain websites you visit may provide options regarding advertisements you receive. If you wish to minimize the amount of targeted advertising you receive, you can opt-out of certain network advertising programs through the Network Advertising Initiative (“NAI”) Opt-Out Page or through the Digital Advertising Alliance Opt-Out Tool. Please note that even if you choose to remove your personal information (opt-out) you will still see advertisements while you’re browsing online. However, the advertisements you see may be less relevant to you. For more information or to opt-out of certain online behavioral advertising, please visit http://www.aboutads.info.

Additionally, many advertising network programs allow you to view and manage the interest categories that they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The NAI Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.

Do Not Track

Some browsers may be configured to send “Do Not Track” signals to the online services that you visit. The website currently does not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Data Retention

Your personal information is retained for as long as reasonably necessary and proportionate to achieve (i) the purpose(s) for which your information was collected and processed; and (ii) another disclosed purpose that is compatible with the context in which your personal information was collected.

Disclaimer of Warranties; Limitation of Liability

OUR SERVICES AND THE MATERIALS PROVIDED THEREIN ARE FOR INFORMATION PURPOSES ONLY. YOUR USE OF THE SERVICES AND MATERIALS ARE AT YOUR OWN RISK. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICES AND MATERIALS ARE PROVIDED “AS IS” WITHOUT A REPRESENTATION OR WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

UNDER NO CIRCUMSTANCES SHALL WE OR OUR OWNERS, AFFILIATES, OFFICERS, DIRECTORS, AGENTS, EMPLOYEES, CONTRACTORS, OR SERVICE PROVIDERS BE LIABLE FOR ANY DIRECT OR INDIRECT, ACTUAL, SPECIAL, PUNITIVE, INCIDENTAL, OR CONSEQUENTIAL DAMAGES THAT MAY ARISE FROM THE SERVICES. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CERTAIN DAMAGES, AND IN SUCH JURISDICTIONS OUR LIABILITY IS LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.

YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT WE WILL HAVE NO LIABILITY OR RESPONSIBILITY WHATSOEVER FOR (a) PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, WHETHER ARISING IN CONTRACT OR IN TORT, RESULTING FROM YOUR ACCESS TO AND USE OF OUR SERVICES; (b) ANY UNAUTHORIZED ACCESS TO OR USE OF OUR SERVICES; OR (c) ANY BUGS, VIRUSES, WORMS, TROJAN HORSES, DEFECTS, DATE BOMBS, TIME BOMBS, OR OTHER ITEMS OF A DESTRUCTIVE NATURE WHICH MAY BE TRANSMITTED TO OR THROUGH OUR SERVICES.

NO ACTION SHALL BE BROUGHT BY YOU FOR ANY CLAIM RELATING TO OR ARISING OUT OF THIS PRIVACY POLICY AND/OR THE SERVICES MORE THAN ONE (1) YEAR AFTER THE ACCRUAL OF SUCH CAUSE OF ACTION. YOUR SOLE AND EXCLUSIVE REMEDY FOR DISSATISFACTION WITH THE SERVICES IS TO STOP USING THE SERVICES.

Contacting Liberty Safe

For questions or comments regarding this Privacy Policy, you may contact Liberty Safe and Security Products, Inc. at:

Email: [email protected]

Phone: 1-800-247-5625

Mail: Liberty Safe and Security Products, Inc., 199 West Utah Avenue, Payson, UT 84651

Please note that email communications will not necessarily be secure; accordingly, you should not include sensitive information in your email correspondence with us.